Jaguar Hood Ornament History

September 24th, 2018 by

A picture of the Jaguar Leaper Hood Ornament on a 2014 Jaguar XF, with the words Jaguar Leaper Hood Ornament on it
Curious about the story of the Jaguar hood ornament? The curious little cat’s been a fixture of Jaguar logos for decades. Join the Jaguar experts at Jaguar Santa Monica to learn more about the Jaguar hood ornament.

The Jaguar Logo

Founded in 1922 as the Swallow Sidecar Company, the name Jaguar was added in 1935 with the release of the company’s first automobile, the SS Jaguar Sedan. SS was included in the name because of the automaker’s partnership with Standard motor company and together, they created a logo that resembled two “S” in a hexagon flanked by Art Deco wings and tail. Jaguar later changed the logo.

Contact Us Digital License Plate News

In 1945, Jaguar introduced a new logo, a pouncing feline meant to represent the grace, strength, speed, and refinement they would become known for. The logo, largely unchanged for three-quarters of a century, remains a staple, appearing on both the vehicle and its accessories, but the emblem has seen many iterations over the years.

The Jaguar Emblem

While the logo has remained consistent over the years, the emblem has undergone a few notable changes. In the beginning, the jumping Jaguar was both a stylish and instantly recognizable hood ornament, one popular with Brentwood drivers.

The classic cat has moved off the hood in recent years, however, moving to the vehicle’s quarter panels to accommodate forward safety equipment and sensors. Like most modern cars, the front emblem, a silver, roaring Jaguar head on a red background is now embedded in a silver circle on the front grille – still front and center, and stills screams of the power and potential Pacific Palisades drivers can expect behind the wheel.

To learn more about what other changes are in store for Jaguar, and what offers you can take advantage of today, contact Jaguar Santa Monica near Manhattan Beach.

Related Posts from Jaguar Santa Monica

  • 2023 Jaguar E-PACE Interior

    Many Malibu shoppers can’t stop raving about the 2023 Jaguar E-PACE interior cabin. With its exceptional balance of luxury and practicality in a compact frame, this is one vehicle that’s sure to take your drives to the next level. Jaguar Santa Monica has your guide to the Jaguar E-PACE capacity and features so you can see why…

  • 2023 Jaguar I-PACE Dimensions

    Malibu shoppers interested in the look and feel of a Jaguar electric SUV will enjoy everything the 2023 Jaguar I-PACE interior cabin offers. Jaguar Santa Monica has your guide to the Jaguar I-PACE dimensions and how the luxurious interior cabin can help enhance your overall driving experience. Explore our current inventory to find the new Jaguar I-PACE…

  • 2023 Jaguar F-TYPE Colors

    The 2023 Jaguar F-TYPE is a striking vehicle that’s sure to turn heads all over the Malibu and Pacific Palisades roads, and you can customize your car to perfection with a wide range of interior and exterior colors. So, what are the 2023 Jaguar F-TYPE colors? Jaguar Santa Monica has done the research for you, so take a…

Posted in History